How to Build Websites that Sell: The Scientific Approach to Websites

How to Build Websites that Sell: The Scientific Approach to Websites

Peep Laja

Language: English

Pages: 338


Format: PDF / Kindle (mobi) / ePub

This book will make you money. It will teach you how to build your website in such a way that it converts visitors into leads or buyers.

Building websites that sell is not an art; it's a science. It's not about gut feelings and personal preferences - nothing to do with bells and whistles. You will learn how to optimize your website for sales, based on all the best research and experiments.

You start by defining a business objective for your website. What follows is careful planning regarding how to design the website in such a way that it produces maximum results. Everything you need to boost sales you will learn from this book - filled with straight-to-the-point advice and lots of examples. Everything in this book is based on in-depth industry knowledge and scientific research.

Why should you care about conversion optimization (the science of turning more visitors into buyers) in the first place?

It is the cheapest, quickest way to increase sales online. Think about this: if you’re currently converting at 1% (1% of your visitors buy your stuff), but can increase that to a mere 2%, you’ve doubled your sales.

This book will help you do better, smarter marketing. It's a must-read for anyone that wants to get more business from their website.

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stuff. Why? Images improve readability and general user experience (breaks patterns, catches attention, eye candy, worth a thousand words etc). Posts without images are boring, and lead to less reading. The more people read your stuff, the more they like you, the more they develop a relationship with you, the more they trust you and that all moves them further along in your sales funnel (doesn’t even matter what the funnel is like). My advice: always use images in your blog posts. How to

Useful? A smooth flow to complete a purchase Usable? Great usability. Desirable? Looks awesome! The photography and videos make it extremely desirable. Findable? Yes. Credible? High profile mentions in the press right on the home page. Kickass video (seeing is believing). Valuable? Totally builds up the value Nest offers. #3 Foodily: The Webby Awards named Foodily the best food and beverage website (won against tough competition like Blenderbox and The New York Times). Useful? Very.

T1Q over to double opt-in, I got maybe five percent less subscribers, but open rates shot up three times. My hypothesis is that by having to work a little bit harder to join the list (one additional intentional click), there’s more engagement and thus you’ll get a larger stake in their mindshare. Mistake #2. You think more interaction is better First off, interactions don’t build relationships unless you have shared values. Talking to somebody you have nothing in common with does not make you

weird and irrational, and there’s much we don’t understand. Like why do shoppers moving in a counterclockwise direction spend on average $2.00 more at the supermarket? Why does removing dollar signs from prices (24 instead of $24) increase sales? What will work for you depends on your industry, product and customer. When you try to replicate what Valve did to increase their revenue 40x, it might not work for you, but then again, why not give it a try? Here’s a list of pricing experiments and

the one that’s better than your current one! Note: Bear in mind that overwhelming majority of people will NOT buy anything on their first visit to your site. Hence, don’t try to sell to everybody right away. Instead “sell” them the idea of coming back—ask them to join your email list, subscribe to your rss feed, follow you in Twitter, and so on. A quick refresher on testing methods Create multiple versions of a web page (such as home page, product page, landing page, etc) or even a part of a

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