Cool Infographics: Effective Communication with Data Visualization and Design

Cool Infographics: Effective Communication with Data Visualization and Design

Randy Krum

Language: English

Pages: 370

ISBN: 1118582306

Format: PDF / Kindle (mobi) / ePub

Make information memorable with creative visual design techniques

Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present data.
• Explains why infographics and data visualizations work
• Shares the tools and techniques for creating great infographics
• Covers online infographics used for marketing, including social media and search engine optimization (SEO)
• Shows how to market your skills with a visual, infographic resume
• Explores the many internal business uses of infographics, including board meeting presentations, annual reports, consumer research statistics, marketing strategies, business plans, and visual explanations of products and services to your customers

With Cool Infographics, you'll learn to create infographics to successfully reach your target audience and tell clear stories with your data.

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Chapter 1) can be used to make visual information 650 percent more likely to be remembered by the audience, and this is a major reason that companies have logos. A potential customer is more likely to remember a visual logo than the name of the company alone, and that memory carries over into purchasing behavior in stores. Customers tend to buy products from brands they recognize. Infographics provide an opportunity for companies to tell the unique stories about their products and services in a

the links from every page. They create their own massive index of the Internet and then query the index to provide the search users with a clean list of relevant results. Figure 3-2:  100 trillion web pages on the Internet as of 2013 coolinfographics .com/Figure-3-2 Source: What’s so hard about search? by Eric Enge, Stone Temple Consulting 116    Infographics and SEO According to comScore, in August 2011, there were 61,000 Internet searches performed every second1—which makes it impressive

small text box. Following are six key aspects to understand about what is included in this example embed code: 1. A simple request above the code asking bloggers to use the embed code. 2. All of the HTML code is visible in the box. Too much code text would run past the bottom of the box, which would hide a portion of the code from view. The box will display a scroll bar, but it can feel like you are hiding some of the HTML code on purpose. 3. When displayed on the blogger’s site, the

log in to Facebook, you probably don’t scroll back to where you left off yesterday and read everything. You probably read only the top few pages and then move on to other things. Anything further down in your feed is never seen. There’s some good data supporting this behavior. is a popular link-shortening service. Because it is so popular across many services, it has some amazing quantitative data about social media links. As you might imagine, when new content is posted online, there

it’s 3.4 hours. On average, this means that after about 3 hours, your link has dropped low in the news feeds of your followers and they aren’t seeing your post anymore. Not surprisingly, if they don’t see the link, they don’t click the link. This is data from 2011, and since then more people have joined social networks, and more content is posted every day. If this analysis Infographic Release Strategy  151 were repeated today, the half-life would probably be even shorter because of the

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