Your New Prime: 30 Days to Better Sex, Eternal Strength, and a Kick-Ass Life After 40

Your New Prime: 30 Days to Better Sex, Eternal Strength, and a Kick-Ass Life After 40

Craig Cooper

Language: English

Pages: 304

ISBN: 0062353241

Format: PDF / Kindle (mobi) / ePub


Feel great and perform at your best in the boardroom, weight room, bedroom, and beyond with this indispensable health and wellness guide: Your New Prime debunks current thinking about men’s health and shows how every man can continue to operate at his peak at any age.

Getting older may be inevitable, but in Your New Prime, serial entrepreneur and men’s health expert Craig Cooper shows men that they don’t have to accept the “natural” aging process. 

Based on the latest scientific research and Cooper’s personal experience warding off diabetes, preventing cancer, and naturally increasing his own testosterone, Your New Prime is a comprehensive guide to the questions every man has as he ages. Tailored specifically for the “New Primers,” men forty years old and up, the book covers a wide range of vital topics—from improving sexual health and the impact of decreasing testosterone to proper nutrition, preventing memory loss, surviving the “mid-life crisis,” and achieving peak physical fitness.

Your New Prime provides an indispensable 30-day program designed to help you lose weight, boost energy, and transform eating habits. Divided into easy-to-navigate sections, the book also contains essential information about how to influence “epigenetic” traits and reverse the effects of aging, while quizzes, audits, charts, tables, and callouts help readers determine and address their specific personal needs.

Practical, honest, and vitally informative, Your New Prime details a lifelong strategy for maximum health—and will help any man perform his best, no matter what his age.

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taking care of your mind. And vice versa. That isn’t just fanciful New Age speculation anymore. In recent years, science has demonstrated a connection between the length of a person’s telomeres—the ends on chromosomes that resemble the pointy ends of shoelaces—and susceptibility to chronic disease and early aging. Telomeres (TEEL-o-meers) regulate a cell’s ability to divide and reproduce itself properly. The longer the telomeres, the greater that cell’s capacity to divide, and thereby replace

California May 2015 ANDREW HEFFERNAN Thanks first of all to Craig Cooper for looping me in on this engrossing project. It was an honor and a pleasure to work with you on this Herculean task. Your passion for the topic was palpable every step of the way. Much gratitude also to Karen Rinaldi, Sarah Murphy, and everyone at HarperCollins for their faith in me, and their support and encouragement throughout the whole adventure. Thanks to David Larabell and Antonella Ianarinno at the David Black

your feet slightly wider than shoulder-width apart, toes pointed slightly outward. •  Bend forward at the hip joints, reaching down toward your feet, ankles, or shins, depending on your flexibility. •  Keeping your feet flat on the floor, drop your hips as low as possible toward the floor while simultaneously straightening your back and lifting your chest high. •  Raise both hands overhead as high as possible, thumbs pointed back behind you. •  Keeping your arms overhead, stand upright. New

porn addiction—and the list goes on. As a guy with twenty-seven years and counting in the trenches of a strong, passionate marriage, I’m here to tell you that what we see every day in the media about how a marriage is supposed to work—endless desire, perfect harmony, everlasting respect and support, all without a shred of effort or attention on anyone’s part—is a myth. That James Bond–esque guy we all think we’re supposed to be doesn’t exist. In the real world, a chain-smoking boozer like Bond

For our ancient ancestors, it was better to binge on palatable food, and willing sexual partners, while the bingeing was good. Remember those lucky male rats and their endless stream of willing-and-able female companions? No matter how hot the rat-on-rat sex was at first, eventually the male lost interest. But when a new female rat was introduced, it was game on all over again. Like those oversexed male rats, we, too, are hardwired for novelty. Old partners lose their appeal and new partners

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