White Space is Not Your Enemy: A Beginner's Guide to Communicating Visually through Graphic, Web and Multimedia Design
Kim Golombisky, Rebecca Hagen
Language: English
Pages: 298
ISBN: 2:00054674
Format: PDF / Kindle (mobi) / ePub
Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web.
This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include:
* The basics of effective design that communicates its intended message
* Pre-design planning
* 13 Layout Sins to avoid
* Basic typography
* Working with color
* Storyboarding for video, Web, and presentions
* Information graphics
* Mini Art School--all the basics in one chapter
* Outputting your work
* Finally--the basics of layout, design, and visual communication for print and web in one easy-to-digest book!
* "Try This" sections in each chapter include fun, hands-on activities to develop skills.
* The companion web site includes text and photo support material; video clips that put the principles in practice; interactive multimedia components; and links.
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Uploader Release Notes:
HQ PDF, includes OCR & bookmarks
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grid—three columns wide by six units tall. Since going with the maximum possible number of grid units offers the most layout flexibility, you establish a 3 × 6 grid. BREAKING THE GRID Sometimes you can shake things up by breaking away from your own grid. You might do it to capture attention or evoke emotion. Either way, breaking the grid is a way to surprise your audience with something unexpected. Bleeding items such as a headline or a visual off of the grid and into the margins is a common way to
the stain’s color to a dirt-like earth tone. In sum, the color wheel can inspire your project’s color choices. However, knowing that three analogous or triplet colors will make a harmonious palette is only the start. It’s also important to consider people’s responses to color culture, history and nature, all of which also can inspire your design’s color. Furthermore, successfully designing with color requires some knowledge of color technology. COLOR TECHNOLOGY:THAT’S NOT THE COLOR I CHOSE.
Illustration brings the imagined to life. However, if you do manage to put your hands on a photo of a fire-breathing dragon, let us know. We might want a copy. found only in the imagination. Fiction (for both adults and children) is full of wonderful illustrations that bring everything from fairies to flying monkeys to life. Illustration isn’t just for the fantastic. Architects, landscape designers and interior designers sell concepts to clients through the use of renderings. An essential part
en Español, Latina Magazine, Essence, etc.). Compare and contrast the use of imagery throughout both magazines. What are the similarities, differences? Take the ad you designed in exercise three, or an ad from another exercise, and redesign it to better reflect diverse audiences. 5. Design a two-page magazine-style spread for a story on a campus martial arts club. The completed spread will appear in the campus alumni magazine. Aikido, the martial art style practiced by the club, is not your
multiple characters engaged in dialogue, especially in extended conversations, which provide little visual interest anyway. “Show, don’t tell.” If you’re a beginner, focus on generating a killer concept. No amount of money can make a bad concept look good. On the other hand, don’t shortchange audio because you’ve become a visual communicator. Audio—ear candy—can make or break your visual story. Think creatively and include the details on your storyboard. AFTER THE STORYBOARD After the