The Master Communicator's Handbook
Tim Ward
Language: English
Pages: 184
ISBN: 1785351532
Format: PDF / Kindle (mobi) / ePub
This book is for people who want to change the world. Here’s the challenge: it’s impossible to change the world all by yourself. To have an impact, you need to communicate. In these pages, we share with you what we’ve learned over 30 years as professional communicators and advisors to leaders of global organizations. We seek to move each client from competence to excellence. As authors, our goal is to give you the tools you need to become the most effective and powerful communicator you can be. We want you to become a catalyst for transformation. We want you to discover that you have the potential to change the world.
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insecurity. Gestures Natural gestures enhance your messages. Even without thinking about it, we use our hands to illustrate the meaning of our words. If we say a “trend is on the rise,” it’s likely one of our hands will go up as we speak about it. This creates more impact than your words alone. It will be useful to take a video of yourself delivering a talk, so you can see if you are gesturing too much or too little. Interestingly, many of our participants come to us certain that they are using
convincing; it should also be significant and meaningful to your listeners. In the example above, if the speaker had left out the detail about concrete prices, we wouldn’t grasp how the factory was transformational for the community. Next make sure your example is expressed in terms the audience understands. If you are speaking about finance, use the currency your audience knows best, whether dollars, euros, yen or reminbi. Use comparisons that intuitively make sense to your listeners. For
into the emotional processing centers of our brain. It connects up our physiology, our facial expressions and our emotions. When we say we have a “gut feeling” or a “heartache,” that’s the vagus nerve at work, connecting our felt sensations with our emotions. There is a virtual “switch” in this vagus nerve system, which can immediately put us into one of two modes: “relaxed and receptive” (the parasympathetic nervous system) or highly stressed – the “flight, fight or freeze” state (the
yourself with others: Find the Right People Your existing network is your best resource. However, people often don’t see their network. It’s a sort of hazy web hanging in space. To concretize this web, take a large sheet of paper and draw a small circle in the center with your name in it. If there is a particular purpose you are working towards, like moving a project, program or piece of legislation forward, write that at the top of the page. Now you can map your network: draw lines connecting
Part II Communicating with Authority When you speak, you want your audience to see you as an authority, as someone who is confident about their topic. This confidence, when coupled with warmth and authenticity, inspires trust and motivates audiences to act. As humans, we are instinctively tuned to pick out alpha behavior in groups, and we unconsciously pay more attention to those who display this kind of leadership behavior when they communicate. These alpha behaviors are transmitted through our