Second That Emotion: How Decisions, Trends, & Movements Are Shaped

Second That Emotion: How Decisions, Trends, & Movements Are Shaped

Jeremy D. Holden

Language: English

Pages: 287

ISBN: 1616146648

Format: PDF / Kindle (mobi) / ePub


An advertising and communications expert traces the fascinating process whereby a passion for an idea, a politician, a celebrity, or a brand gives rise to a set of illogical beliefs that becomes the basis for a powerful movement.

Conventional wisdom has it that spin doctors and Madison Avenue are responsible for manipulating our thoughts, causing us to endorse ideas or buy products that we would otherwise reject outright. Holden shows that while advertising and propaganda can provide a spark and social media provides the kindling, individuals create consumer, political, and cultural trends based, more often than not, on thinking that they know logically to be flawed.

For businesspeople who want to see their company or brand break through, this book is both essential and entertaining reading. For the rest of us, the author provides a window into our decision-making processes, and how emotion-based illogical leaps drive our support for movements, whether they are political, commercial, or related to popular culture.

The Man Who Mistook His Wife for a Hat

El taller de la risa

Trauma and Physical Health: Understanding the effects of extreme stress and of psychological harm

The 100 Simple Secrets of Happy People

Self-Regulation Interventions and Strategies: Keeping the Body, Mind & Emotions on Task in Children with Autism, ADHD or Sensory Disorders

What Intelligence Tests Miss: The Psychology of Rational Thought

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Phil Collins, lead singer and drummer of the band Genesis, performed in London, jumped on the Concorde immediately afterward, and performed in New York. The title of “world's biggest band” informally passed from the Police to U2, and the late Freddie Mercury—the consummate showman—proved that he was peerless as he and his band Queen proceeded to steal the show. It was initially hoped that the London concert would raise $1.5 million, but in the end the combined concerts raised about $230 million.

their persona (or ego), and become that other person. As a result, their alter ego emerged—body language changed and they appeared to transform. Suddenly they were spending money liberally, indulging themselves without a second thought, piling up debt with the same intensity as a compulsive gambler. They'd been unable to consciously reveal their attitude to credit-card spending and needed to be in an altered state in order to do so. In this example, whether you represent a credit counseling

Ten, then it certainly comes closer than any other political legacy has, at least in my lifetime. Harry Potter Today the Harry Potter brand and franchise is estimated to be worth around $15 billion, making author J. K. Rowling, by some estimates, almost as rich as Queen Elizabeth II.10 A far cry from the 2,500-pound advance that Rowling received from Bloomsbury for Harry Potter and the Philosopher's Stone in 1995 after eight different publishers had previously rejected the book.11 The Harry

Potter series broadly fits into the category of fantasy literature, but at the same time the books are mysteries, thrillers, coming-of-age novels, as well as belonging to the “English boarding school” genre that authors like Thomas Hughes, George MacDonald Fraser, and Rudyard Kipling mastered for previous generations. Harry Potter and the Philosopher's Stone was such a mammoth success in the United Kingdom that J. K. Rowling received $105,000 for the US rights to the book, which was an

primarily about business! We were especially keen to spark social-media dialogue and debate, and even create antagonism toward the premise and myself if need be, in order to bring the book into the Zealots’ consciousness and through them to reach Disciples. Having spent twenty-five years working with some of the largest and most progressive companies in Europe and the United States, I was fortunate enough to know various senior executives in a number of these organizations. I've also come into

Download sample

Download