Professional Web Video: Plan, Produce, Distribute, Promote, and Monetize Quality Video
Richard Harrington
Language: English
Pages: 306
ISBN: 0240815092
Format: PDF / Kindle (mobi) / ePub
Add professional-level video to your Web communications toolbox with a complete understanding of the process, potential and limitations of Web video. Step up from the mini-cam experience with this solid introduction to professional planning and production techniques, ensuring that your video meets the same standards you set for every other communication program element. Audio, lighting, editing, encoding, are just a few of the essentials you learn how the pros produce top notch video for the Web. The companion Web site includes planning and production templates, demo files, and blog updates to help you put it all to work for you on a daily basis.
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audio, video, and power cables can cause signal interference and ruin your audio track. © Pavel Losevsky—Fotolia.com. Narration Whether you’re making a new report, documentary, or how-to video, the use of a narrator is common practice. Even videos that are primarily driven by sound bites may need a narration bridge to fill in gaps. The script is often written in conjunction or after the edit occurs. This approach allows for editing efficiency and ensures great synchronicity between picture and
significantly add to an audience’s understanding and enjoyment. The visuals can help enhance or tell the story besides the on-camera interviews. By showing what is being discussed, your web video moves from being talk radio with visible heads toward the approach of television and film. There are several sources for B-roll, but you need to start thinking about it early on with your productions. B-roll Acquisition During Production Be sure to plan ahead. You’ll likely have many great things that
computer or iPod, you will need to manually resize the document to the right shape. • Resolution. Also called sample size, it is the number of bits used by the computer to describe the analog data. Audio CDs are usually 16-bit. Bigger is higher quality. • Sampling rate. The number of samples captured per second. Audio CDs are usually 44.1kHz, whereas digital video is usually 48 kHz. Bigger is higher quality. • Variable bit rate (VBR) compression. One of the most effective ways to create
time estimate for the work at hand. You can increase the accuracy by surveying other subject-matter experts (such as all the editors in your office). 15 16 Chapter 1 Making Great Web Video This is how the government does averaging, but you have to do it at the major task level. By getting the subject-matter experts involved, you are more likely to get accurate numbers about the work to be performed. Keep It Short Here’s a simple idea: Keep your web videos short. It is better to have ten