How to Build a Billion Dollar App: Discover the secrets of the most successful entrepreneurs of our time

How to Build a Billion Dollar App: Discover the secrets of the most successful entrepreneurs of our time

George Berkowski

Language: English

Pages: 479


Format: PDF / Kindle (mobi) / ePub

Apps have changed the way we communicate, shop, play, interact and travel and their phenomenal popularity has presented possibly the biggest business opportunity in history.

In How to Build a Billion Dollar App, serial tech entrepreneur George Berkowski - one of the minds behind the internationally successful taxi hailing app Hailo - gives you exclusive access to the secrets behind the success of the select group of apps that have achieved billion-dollar success.

Berkowski draws exclusively on the inside stories of the billion-dollar app club members, including Instagram, Whatsapp, Snapchat, Candy Crush, Square, Viber, Clash of Clans, Angry Birds, Uber and Flipboard to provide all the information you need to create your own spectacularly successful mobile business. He guides you through each step, from an idea scribbled on the back of an envelope, through to finding a cofounder, building a team, attracting (and keeping) millions of users, all the way through to juggling the pressures of being CEO of a billion-dollar company (and still staying ahead of the competition).

If you've ever dreamed of quitting your nine to five job to launch your own company or you're a gifted developer, seasoned entrepreneur or just intrigued by mobile technology, How to Build a Billion Dollar App will show you what it really takes to create your own billion-dollar, mobile business.

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call them) that can deliver new features and bug fixes as an independent unit, without creating dependencies on other teams. That means creating teams with dedicated product managers, designers, engineers and testers all working together. • Invest in great scrum masters. They allow the agile software development process to scale neatly; they empower product managers to focus more on developing features, less on process. Exceptional scrum masters improve communications between all teams, and

investors 154, 155–6, 323 for billion-dollar apps 391 convertible loans 163 core documents 169–70 for five-hundred-million-dollar apps 328, 383–7 founder vesting 166–7 for hundred-million-dollar apps 254, 258, 316–17, 318–24 incubators 159–60 legal aspects 163–4 and revenue engines 233–4 Series A 234, 238–40, 238, 240, 241, 242–6, 255, 319–21, 385 Series B 238, 241, 253, 260, 284, 319–21, 322, 384 Series C 384 signing a deal 167–8 for ten-million-dollar apps 152–60, 161–71, 176,

quite a bit behind the other solutions, and focused a lot more on sales rather than product or engineering). Chapter 9 Metrics to Live and Die By Successful Internet and app entrepreneurs are obsessed with metrics. If you can’t measure something, you can’t improve it. From the start, you need to both focus on the correct metrics and make sure that you have the analytics in place to measure them reliably. Let’s start with a simple and powerful framework made popular by the entrepreneur

tools out there. WebTranslateIt (WTI) is a great one. Another is called Smartling – and it’s gorgeous. But, unfortunately, it’s eye-bogglingly expensive and just doesn’t add much functionality over WTI. These tools allow you to quickly and centrally manage all your translations – for your website and apps – and allow third-party translators to quickly translate any changes your product and development teams make. It is integrated into the software-development process. TRANSLATIONS. When you have

of Asia. At this level, headhunting can be costly and complicated, and, funnily enough, it was Accel Partners who came to the rescue once again. It was through their vast network that they introduced us to Kiyotaka Fujii. Native Japanese, but with strong experience in the West, Fujii helped SAP and LVMH launch in Japan with great success. It was Fujii who enabled us to launch Hailo in both Tokyo and Osaka. Square in Japan Square trailblazed the payment app space incredibly well – so much so

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