Got Your Attention?: How to Create Intrigue and Connect with Anyone
Sam Horn
Language: English
Pages: 192
ISBN: 1626562504
Format: PDF / Kindle (mobi) / ePub
GOLD MEDALIST IN THE 2015 FOREWORD REVIEWS' INDIEFAB AWARDS IN CAREER!
Did you know:
• Goldfish, yes, goldfish, have longer attention spans than we humans do?
• One in four people abandons a website if it takes longer than four seconds to load?
Imagine if there were ways, in a world of impatience and INFObesity, to quickly intrigue busy, distracted people and earn their interest, trust and buy-in?
Imagine if there was a process for pleasantly surprising decision-makers and convincing them you're the right person for the job, position, project or contract?
You don't have to imagine it, Sam Horn has created it. Sam's innovative techniques have helped her clients close deals and raise millions of dollars and will be your “secret sauce” to getting funded, hired, elected, promoted or referred.
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and chin up and eyes focused forward Hands centered in front, about a foot apart, like they’re holding a basketball Try it right now. Stand up, put your feet shoulder-width apart, bend your knees, pick your chin up, have basketball hands. That’s the tower posture. Now, adopt the cower posture of the speaker who lost her audience. Put your: Feet close together. Do you feel unbalanced, “tipsy,” like you’re a pushover? Knees locked tight. Do you feel rigid, uptight, inflexible? Head down. Do
off and temporarily having a “bare bones” operation while staffers participated. In spite of this, Mike put KBH’s money and schedule where its values were and committed to doing this. Instead of running all the meetings himself (the default approach of most bosses), he divvied up the leadership among the different department heads. One month the marketing director was in charge, the next month the food and beverage manager, the next the head of housekeeping, and so forth. The hosts had complete
themselves. Despite the odds against “making it” in that notoriously tough industry, these dancers are going all in on their talent and pursuing what they believe they were born to do. After watching eventual 2014 winner Ricky masterfully deliver an out-of-genre Bossa Nova, judge Mary Murphy burst out with, “You have the skills to pay the bills!” In other words, Ricky will always have paying work because his diverse range of talent makes him highly “hireable” to choreographers who can be
proactive, 133 credibility, 172 crowd-sourcing, 126–127 Curemark, 141–142 curiosity, 135–136 current affairs, 57–64 customers, 51, 54–55 customized communication, 127 D Daily Show, The, 171 Dalai Lama, 90 Davies, W. H., 66 de Bono, Edward, 71 deadlines, 124 defaults, 173–174, 181 DeGeneres, Ellen, 111 Dell, Michael, 184 Denny’s, 61 descriptive rhetoric, 144 dialogue speeches, 101 DiCaprio, Leonardo, 23 “did you know” questions, 11–18, 135 disrupting the norm, 49, 50–53
Dragon’s Den where entrepreneurs pitch their products to a panel of investors to win funding.) As a judge, I had an opportunity to review Cari’s business plan in advance. She had created a hook, called Cargo, you put in your car to hang your purse on. I thought, Really?! You’re building a business around a hook that holds a purse? Cari, however, intrigued everyone in the first minute. She carted a full-size car seat to the front of the room, set it down on the floor next to her, and put a purse