Content Everywhere: Strategy and Structure for Future-Ready Content

Content Everywhere: Strategy and Structure for Future-Ready Content

Sara Wachter-Boettcher

Language: English

Pages: 240

ISBN: 193382087X

Format: PDF / Kindle (mobi) / ePub


Care about content? Better copy isn't enough. As devices and channels multiply--and as users expect to easily relate, share, and shift information--we need content that can go more places, more easily. This book will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, and reusable.

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into users’ control. We’ll also see how structure can give you a better foundation for saving and sharing, and possibly help you retain authorship information and data about content circulation in the future. Part IV of this book, “Enduring Content”—which includes Chapter 12, “Content and Change,” and Chapter 13, “Towards a New (Information) Architecture”—will leave you with a mindset that will help you prepare both your content and your organization for a more flexible, less fixed future.

this as metadata is that it’s not describing the contents of the summary—what the summary is about—but rather its container. Makes things less confusing, in my opinion. What’s most critical here is to remember that you’ll typically need both kinds of information about your content: labels for its chunks, and tags and taxonomies that define what the content is actually about. Some of those tags and taxonomies might be externally visible things users can search and sort by, and some might be

Search Related and Contextually Discoverable Content Curation: The Other C-Word Finding Soul in Findability 122 123 128 129 131 134 134 Cha p ter 9 Adaptable Content 137 Looking Beyond Layout Intermixing Content Content Layering Removing Content Making Content Lightweight Simplicity from the Start Adding Content Responsibly Responsive 139 141 143 145 147 148 150 151 Cha p ter 10 Reusable Content Revisiting Content Reuse Building a Central Content Store Content Across

tighten it up, cut some crap, and get to the good stuff more quickly—without sacrificing sales or frustrating customers? You’ll never have a better opportunity to find out. Reusable Content 159 Q&A with Karen McGrane, Managing Partner, Bond Art & Science The first information architect hired at Razorfish back in 1998, Karen McGrane knows a thing or two million about organizing information in usable, useful ways— and mobile is no exception. She’s the author of Content Strategy for Mobile

out how it’s structured and stored: make content more findable and interconnected, make it work harder on responsive and adaptive sites, reuse it across multiple products and personalized experiences, and prepare it to even leave your control completely. Part IV will leave you with a call to get started—not just with structuring your content, but with changing your organization and its relationship to content, too. With these skills, you can create content that’s audiencecentric, lively, and

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