Brewing Up a Business: Adventures in Entrepreneurship from the Founder of Dogfish Head Craft Brewery
Format: PDF / Kindle (mobi) / ePub
Entrepreneurial dreams do come true! Starting with nothing more than a home brewing kit, Sam Calagione founded Dogfish Head Craft Brewery and made it America's fastest growing independent beer. This unconventional business story reveals how Calagione found success by dreaming big, working hard, and thinking differently-and how you can do it too.
"Rarely is a book as good as a beer but this one is. It's written with humor, humility, and passion, essential ingredients for any entrepreneur."
-Bob Guccione Jr. founder of Spin magazine and Gear magazine
"Brewing Up a Business will inspire both entrepreneurs and aspiring small business people to have the confidence in following their dreams."
-Jim Davis Chairman and CEO of New Balance
"Sam Calagione embodies the spirit of a true Delaware entrepreneur. Starting out as the smallest brewery in the nation, Sam's ambition, acute business sense, and vision have allowed Dogfish Head Craft Brewery to successfully enter an extremely competitive market as Dogfish Head continues to leave an indelible mark on the beer industry."
-Ruth Ann Minner Governor of Delaware
"Everything you want to know about succeeding in business you can learn from beer. At least you can if it's the remarkable story of Dogfish Head Craft Brewery. Brewing Up a Business is like a 'how-to' manual for entrepreneurs. With humor, creativity, and wisdom, Sam Calagione has crafted a new kind of business book that's as unique as his great beer!"
-Joe Calloway author of Becoming a Category of One and Indispensable
LIKE THIS It was the end of the summer, early September 2002. I was scheduled to face another physically impossible workday. As our bottling crew loaded c03.qxd 3/28/05 12:07 PM Page 35 KEEPING YOUR BALANCE 35 our undersized delivery truck with pallets of beer, I stood at a worktable constructing tap handles. Most of the big breweries opt to order generic tap handles out of a catalog, but to be consistent with our off-centered motto, our brewery produces an off-centered tap handle. First a
step of the way. When I go to the distributors, I meet with the owner and talk about sales volume, product mix, and budget planning. But I also go down to the warehouse loading dock and talk c03.qxd 3/28/05 12:07 PM Page 48 48 BREWING UP A BUSINESS to the people who actually load the trucks. I ask how much of my beer is going out the door compared to other brands. I ask what styles of beers sell best in which neighborhoods. I ask a bunch of questions and I learn a lot. The beer industry is
misanthrope? At what point did Nike’s all-informing, competitive corporate culture lose its romantic luster? Probably right around the time that people noticed the company was moving manufacturing jobs off-shore in the name of improved efficiency. The challenge is well summed up by Nike CEO Phil Knight in the book Just Do It: “As you get bigger, you have to tone down your entrepreneurial instinct. But you have to do it in a way that doesn’t put out the fire.” The fact that Phil Knight recognizes
you are not ready and capable of working with them they are useless to you. If you believe in your idea enough to make it happen, it must be a powerful idea. The way you harness the power of that idea is to believe you are the only person capable of making that idea a reality. Once you have this mind-set, you will see that the tools are not what builds a strong company—it’s the builder. Opening a brewery—opening any business—seems like an impossible feat from a distance. But it starts with a
realize that what you learn from your failures will inform your next success. As a result of our own misfires we have even stumbled upon an innovative way to innovate at Dogfish Head. Innovate in pairs. It takes a lot of guts to try something new, and experience has taught me that if you are going to try something new you might as well try two things new at the same time. Dualism is the theory that there are two primal principles: mind and body, female and male, yin and yang, country and western.