Bourbon, Straight: The Uncut and Unfiltered Story of American Whiskey

Bourbon, Straight: The Uncut and Unfiltered Story of American Whiskey

Charles K. Cowdery

Language: English

Pages: 284

ISBN: 0975870300

Format: PDF / Kindle (mobi) / ePub


Bourbon, Straight: The Uncut and Unfiltered Story of American Whiskey, follows the trail of America whiskey-making from its 17th century origins right up to the present day. In it, readers will discover the history of the American whiskey industry, how American whiskey is made and marketed, the differences among various types of American whiskey (bourbon, rye, Tennessee) and how they compare to other world whiskies.

Readers also will meet the many fascinating characters who have made American whiskey what it is today, whether they be famous, infamous or largely unknown.

All major producers and brands are discussed. The book includes a complete tasting guide with 35 detailed product reviews.

Bourbon, Straight: The Uncut and Unfiltered Story of American Whiskey, is for fans of American whiskey, but also for readers who just enjoy a good tale steeped in American culture and heritage.

Bourbon, Straight is richly detailed, clear, authoritative, insightful, independent and fun to read.

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Bibliography................................................................ 257 Index............................................................................ 259 Introduction. Of Sex and Shellfish. Like sex, alcohol is one of those subjects where much of what people think they know is wrong. The similarities do not end there. Both subjects are laden with taboos, not least of which is their unsuitability for children. Perhaps that is the reason for such widespread ignorance

Room......................................... 127 Something About Some Roses................................. 137 How to Taste American Straight Whiskey.............. 145 ‘Old Bernheim’ and Some Other Bourbon Names You’ll Never See. 161 A Good Story.............................................................. 173 Col. E. H. Taylor, Jr., Father of the Modern Bourbon Industry. 183 Vendome..................................................................... 198 Presidents

truth-in-advertising laws and trademark protection was very weak. In part this was because a modern system of mass production and distribution, and mass marketing anchored by the widespread use of brand names, was only just emerging. People still made most of what they needed themselves and when they didn’t, they usually knew the maker personally or by reputation. But that was changing. The Civil War had introduced concepts of standardization and mass production, and an improved transportation

$20 to $30 price range. We like this price range. It allows distillers (and the rest of the distribution channel) to sell a superior product and also realize a fair profit. As usual, Wild Turkey is providing a good example of how it should be done. Old Forester. We probably should be grateful that Old Forester is still around. If sales results were the sole criteria, it wouldn’t be, but something else is at work. Look at the label, the answer is there in the signature below the

himself, his was the vision; of a whiskey that while still definitely bourbon would be much friendlier and easier to drink than the bourbons he grew up with, but without being bland and soulless. Without question Maker’s Mark has been marketed brilliantly, but it is axiomatic that even the best marketing can only sell a product once. After that, the product itself has to do the job and that Maker’s Mark does admirably. Bibliography. Alexsis Lichine’s New Encyclopedia of Wine and

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