Active Interviewing: Branding, Selling, and Presenting Yourself to Win Your Next Job (TEST series page)
Eric Kramer
Language: English
Pages: 320
ISBN: 1435459741
Format: PDF / Kindle (mobi) / ePub
Imagine walking into your next interview thoroughly prepared, relaxed, confident, and ready to present yourself as the best candidate for the job. Now picture yourself getting that much anticipated phone call from the hiring manager saying, "You have really impressed us, and we would love to have you join our company. When can you start?" Active Interviewing: Branding, Selling, and Presenting Yourself to Win Your Next Job is filled with information every job seeker needs to know to win interviews and land jobs in today's rapidly changing and hypercompetitive job market. Introducing a new approach called Active Interviewing, this book provides strategies and tools today's job candidate needs to ensure confidence and success in any job interview. Rather than focusing on the typical and well-worn interview suggestions, such as how to answer questions, what to wear, how to give a good handshake, and how to project a positive attitude, this book focuses on proven higher-level strategies that win interviews. These include actively using personal branding to convey a potent "hire me" message, using sales techniques, developing an interview presentation to powerfully showcase information the interviewer needs to know to make an informed hiring decision, and implementing an effective after-interview follow-through plan. This is the only interview book that demonstrates a powerfully persuasive interview approach and integrates with an online site where readers will find resources to prepare for interviews and develop an interview-winning presentation. Active Interviewing: Branding, Selling, and Presenting Yourself to Win Your Next Job gives job candidates a competitive edge for today's job market that helps them secure jobs they love and earn the money they deserve.
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your job search. The goal is to get a referral to a contact within your target companies. As any salesperson knows, a warm contact beats a cold call any day. 17 Active Interviewing: Branding, Selling, and Presenting Yourself to Win Your Next Job Prospecting for Customers After you have determined what you’re selling and to whom you’re selling it, and you have your sales and marketing documents finalized, you are ready to begin active prospecting. Similar to sales, reaching potential employers
Indeed, they make the same mistake in their resumes. Keeping it simple means choosing three or four reasons to hire and communicating these reasons clearly and repeatedly. Your reasons to hire are a combination of your match to the critical requirements of the job, the added value you will bring to the job, and your brand. In preparation for your interview, write out your three to five reasons to hire. Start with the strongest fit you have with the critical job requirements. For example, if the
LinkedIn, to communicate their brand to the world. For the first time in history, everyone has open access to the most important brand strategy: visibility. You’ve Got One, So You Might as Well Manage It Corporations spend hundreds of millions of dollars developing, managing, and protecting their brands. Brand “touch points” include their logo, customer service, treatment and training of employees, packaging, advertising, stationery, and quality of products and services. Any means by which the
Responsibilities.....................................................................................................................75 Skills and Knowledge .............................................................................................................................75 You’re a Salesperson, So Go Get the Requirements ...................................................................................75 Job Requirements Often Are Broken
a specific company or job as a value-add. For example, you may be able to draw really well; this would be a value-add in advertising but would be of no value in a call-center position. You can risk generalizing a bit. For example, if you are fluent in Spanish, you can cite this as a value-add for any position requiring contact with the public. With the rapid growth of the Spanish-speaking population in the U.S., you can position this as an immediate value-add. The same is true for social-media